Products & Customers

Quickly to syrup

Symrise and Lidl have been growing together for years in the beverage sector.

The myth of brand loyalty

Habits are more important in buying decisions, explains Stefan Brehm.

Simpler and clearer

Aroma Molecules has completely revised both the Perfumers’ Compendium and the Ingredient Finder.

Success with teleshopping

Symrise China: Sales success thanks to teleshopping and social media marketing