The company has about 125 locations worldwide. Exciting things happen at these sites every day in the form of new products and customers, awards and collaborations.
Reinforcement of the Scent & Care Division
In late November, Symrise signed a sales agreement with Sensient Technologies Corporation (Milwaukee, USA) on the acquisition of their Fragrance and Aroma Chemicals business. Even in challenging times such as these, Symrise is monitoring strategic opportunities and related investments in the individual divisions. The growth objectives we have set for ourselves always remain in focus. The planned purchase of the fragrance business unit of Sensient Technologies in Granada, Spain, presents such an opportunity. With this acquisition, Symrise is strengthening its backward integration and expanding its leading position as a provider of fragrances for applications in personal care and household products. “With the Sensient activities, Symrise is growing its fragrance portfolio and increasing its competitive position in the creation of fragrance compositions. In view of the increasing importance of natural and renewable raw materials in the perfume industry, the new product range is an ideal extension of our current offering,” comments Dr. Heinz-Jürgen Bertram, Chief Executive Officer of Symrise. With the acquisition, Symrise can also expand its value chain in the area of “green chemistry” and increase its customer base. The plan is to consolidate the research and development and production capacities of Sensient’s Fragrance and Aroma Chemicals business with parts of our own activities at the Granada location. Over a period of three years, targeted investments will expand the location, making it the second-largest mixing plant for fragrances and perfume compositions in EAME.
World Food Day 2020 at Symrise
October 16 is World Food Day. Symrise used the week around World Food Day to draw attention to the important topic of nutrition within the company and show how Symrise contributes in this field. For example, the trend is toward vegetarian nutrition. In order to show that we can bring more variety into our everyday nutrition with plant-based products, numerous vegetarian dishes were offered in the cafeterias in Holzminden.
In addition, the sustainability ambassadors held a series of webinars with internal speakers from the various divisions to address the topic of food systems transformation in detail and launched a joint cookbook project entitled “Lunch for Change” for which numerous employees shared their favorite sustainable recipes. More information is available here: https://t1p.de/SYM-WFD2020
The Sustainability Ambassadors grow vegetables and plants on the roof of the Singapore office as part of a volunteer project.
Exclusive fragrances at the 2020 Captive Market
The Captive Market event, launched by Dr. Emilie Singer, Director New Ingredients Management, Scent & Care Perfumery Excellence, was held again on September 22. Captives are unique fragrance components that have been developed and patented in-house by the Symrise research team, making them exclusive fragrances. The initial motivation for launching the Captive Market was the question of how to successfully place these self-developed fragrances in future customer projects. The one-day event brings together all departments that are central to the commercialization of captives: perfumers, Research, Key Accounts, the business units, Regulatory, the technical team and production.
The discussions in September were held online due to the pandemic. The latest captives and commercialization candidates are called Pearadise, Diviniris, Flowerpool and Linolal. Business with these unique fragrances has developed rapidly over the past year and a half. The growth rate is an impressive 400 percent.
For the sixteenth time, Institutional Investors, an international B2B publishing house focusing on international finance, carried out the prestigious “Europe Executive Team Survey 2020.” Nearly 1,200 professional investors and analysts representing 519 financial services companies shared their perceptions of large companies. In the “Chemicals” sector, Symrise was honored four times: Most Honored Companies Overall, Best CEOs Overall, Best CFO Overall, Best IR Professional Overall.
Fine Fragrances collects awards
In the past few months, Fine Fragrances received a number of international awards, including two at the US Fragrance Foundation’s annual event. It won the scent of the year award in both the “Men’s Prestige” and “Hall of Fame” categories. Symrise had never before been able to accomplish this: It’s a milestone. A similar novelty was the accolade at the FiFi awards in Paris in the “Brand affiliated to a large Group” category, which we reported on in the last issue of Team Spirit. And last but not least, our customer Boticario Group in Brazil bestowed Symrise with the Diamond Supplier award. To receive this award, a company must achieve gold status for three years in a row and have received the highest valuation of all suppliers.
Storytelling à la Symrise
Symrise now has its own blog. “always inspiring more …” is the name of the new digital communication channel. It is intended to give the reader an overview of trending topics, but also to provide insights into the Symrise world. It will show the people and the products behind the world’s most famous brands and provide inspiration and innovation time and time again. The writing tells stories from around the world in an entertaining and informative way. Readers should find themselves in the articles and learn what topics the employees at Symrise deal with every day. Various articles deal with green chemistry and sustainability, or whisk readers away to the world of fragrances and flavors. Some report on lifestyle topics or even the world of pets. Often there is a connection to Symrise, but sometimes it is just little stories from life. All in all, this is an exciting new chapter in Corporate Communications.
EAME town hall – First time virtual
This year’s town hall meeting for the EAME region of the Flavor division took place on October 5. Due to coronavirus restrictions, it was designed as a virtual event. In two hours, senior executives gave a business update, explained the “EAME Ambition 2025” future program and analyzed various leadership journeys. These journeys were about the development of the company in terms of leadership as well as the development of individual teams. This year’s leadership awards were also presented in this context. After each section, there was time for feedback and questions. Finally, the participants were given an outlook on the chosen approach followed by a final discussion.
Sustainability heroes 2020
The topic of sustainability is at the very top of the Symrise corporate strategy. This commitment has now been recognized at the “Sustainability Heroes Awards 2020.” The German Society for Quality and the German Society for Sustainability have granted the award since 2015. The award recognizes companies that assume a pioneering role in the area of sustainability. Symrise won over the jury with its strategy for environment and society in particular.
Car-free and having fun
On 22 September, Symrise employees at the Clichy site in France participated in World Car Free Day for the first time as part of the European Mobility Week. The goal was to raise employee awareness of hazardous emissions and to encourage them to leave their car at home. On that day, employees could have their bicycles repaired by BicyclAid, a company that also calls the Clichy site home. There was a raffle and they could win bicycle items and vouchers. In summary: 330 Symrise employees took part. 16 bicycles were repaired. 10 employees won prizes in the bicycle raffle and, last but not least, a station with bicycle pumps was installed in the parking lot.
Closest to the source
For years, Symrise has been bringing customers and consumers to the very source of vanilla. The goal: creating sustainable value for partners all along the value chain. This applies in particular to the vanilla farmers in Madagascar’s SAVA region, where 80 percent of the world’s vanilla is grown.
Symrise has now informed its customers and followers on social media about this sustainable initiative through a campaign – with thoroughly positive feedback.
Usha Vijay is CEW Top Talent 2020
On October 21 and 22, CEW, a New York-based organization for the care and cosmetics industry, held its yearly awards ceremony for women in management positions. Every year, the organization presents the award to five to six women active in the cosmetics industry. At the virtual awards ceremony, Usha Vijay, Global Marketing, Consumer Fragrance, who has now been with Symrise for ten years, received the CEW Top Talent Award 2020.
Send an email to us with your answer by February 26, 2021: firstname.lastname@example.org There are three “Lumos Kickstart – bicycle helmets” to be won. Because occupational safety starts on the way there!
Only submissions by Symrise Group employees will be considered.
Where is the area of safety structurally linked at Symrise in Germany?
1. At the headquarters
2. At Tesium
3. At factory security
Team Spirit winners Q3 2020 These colleagues are happy to have won a set of knives: 1. Emilio Olivares Fernández (USA) 2. Svenja Müller (Germany) 3. Dogan Sagir (Germany)