Symrise Worldwide

The company has about 125 locations worldwide. Exciting things happen at these sites every day in the form of new products and customers, awards and collaborations.


Reinforcement of the Scent & Care Division

In late November, Symrise signed a sales agreement with Sensient Technologies Corpo­ration (Milwaukee, USA) on the ac­qui­sition of their Fragrance and Aroma Chemicals business. Even in challenging times such as these, Symrise is moni­toring strategic oppor­tunities and related investments in the individual divisions. The growth objectives we have set for ourselves always remain in focus. The planned purchase of the fragrance busi­ness unit of Sensient Technologies in Granada, Spain, presents such an oppor­tunity. With this acquisition, Symrise is strength­ening its backward integration and ex­panding its leading position as a provider of fragrances for applications in personal care and house­hold products. “With the Sensient activities, Symrise is growing its fragrance portfolio and increasing its competitive position in the creation of fragrance ­compo­sitions. In view of the increasing importance of natural and renewable raw materials in the perfume industry, the new product range is an ideal extension of our current offering,” comments Dr. Heinz-Jürgen Bertram, Chief Executive Officer of Symrise. With the acquisition, Symrise can also expand its value chain in the area of “green ­chem­istry” and increase its cus­tomer base. The plan is to consolidate the research and devel­opment and pro­duc­tion capacities of Sensient’s Fragrance and Aroma Chemicals business with parts of our own activities at the Granada location. Over a period of three years, targeted ­in­vestments will expand the location, mak­ing it the second-largest mixing plant for fragrances and perfume ­compositions in EAME.


World Food Day 2020 at Symrise

October 16 is World Food Day. Symrise used the week around World Food Day to draw attention to the important topic of nutrition within the company and show how Symrise contributes in this field. For example, the trend is toward vegetarian nutrition. In order to show that we can bring more variety into our everyday nu­trition with plant-based products, numer­ous vegetarian dishes were offered in the cafeterias in Holzminden.

In addition, the sustainability ambas­sadors held a series of webinars with in­ternal speakers from the various divisions to address the topic of food systems transformation in detail and launched a joint cookbook project entitled “Lunch for Change” for which nu­mer­ous employees shared their favorite sustainable recipes. More information is available here:

The Sustainability Ambassadors grow veg­etables and plants on the roof of the Singapore office as part of a volunteer project.


Exclusive fragrances at the 2020 Captive Market

The Captive Market event, launched by Dr. Emilie Singer, Director New Ingre­di­ents Management, Scent & Care Perfumery Excellence, was held again on September 22. Captives are unique fragrance compo­nents that have been developed and patent­ed in-house by the Symrise research team, making them exclusive fragrances. The initial moti­vation for launching the Captive Market was the question of how to successfully place these self-developed fragrances in future customer projects. The one-day event brings together all departments that are central to the com­mercialization of captives: perfumers, Research, Key Accounts, the business units, Regulatory, the technical team and production.

The discussions in September were held online due to the pandemic. The latest captives and commercialization candi­dates are called Pearadise, Diviniris, Flower­pool and Linolal. Business with these unique fragrances has developed rapidly over the past year and a half. The growth rate is an impres­sive 400 percent.


Excellent finances 

For the sixteenth time, Institutional Investors, an international B2B publishing house focusing on international finance, carried out the prestigious “Europe Execu­tive Team Survey 2020.” Nearly 1,200 professional investors and analysts repre­senting 519 financial services companies shared their per­cep­tions of large com­panies. In the “Chemicals” sector, Symrise was honored four times: Most Honored Companies Over­all, Best CEOs Overall, Best CFO Overall, Best IR Professional Overall.


Fine Fragrances collects awards

In the past few months, Fine Fragrances received a number of inter­national awards, including two at the US Fragrance Foundation’s annual event. It won the scent of the year award in both the “Men’s Prestige” and “Hall of Fame” categories. Symrise had never before been able to ac­complish this: It’s a milestone. A similar novelty was the accolade at the FiFi awards in Paris in the “Brand affiliated to a large Group” category, which we reported on in the last issue of Team Spirit. And last but not least, our customer Boticario Group in Brazil bestowed Symrise with the Diamond Supplier award. To receive this award, a company must achieve gold status for three years in a row and have received the highest valuation of all suppliers.


Storytelling à la Symrise

Symrise now has its own blog. “always inspiring more …” is the name of the new digital commu­nication channel. It is intended to give the reader an overview of trending topics, but also to provide insights into the Symrise world. It will show the people and the products behind the world’s most famous brands and provide inspiration and inno­vation time and time again. The writing tells stories from around the world in an entertaining and informative way. Readers should find them­selves in the articles and learn what topics the employees at Symrise deal with every day. Various articles deal with green chemistry and sustain­ability, or whisk readers away to the world of fra­grances and flavors. Some report on lifestyle topics or even the world of pets. Often there is a connection to Symrise, but sometimes it is just little stories from life. All in all, this is an exciting new chapter in Corporate Communications.


EAME town hall – First time virtual

This year’s town hall meeting for the EAME region of the Flavor division took place on October 5. Due to coronavirus restrictions, it was designed as a virtual event. In two hours, senior executives gave a business update, explained the “EAME Ambition 2025” future program and analyzed var­ious leadership journeys. These journeys were about the devel­opment of the company in terms of leader­ship as well as the development of indi­vidual teams. This year’s leadership awards were also presented in this con­text. After each section, there was time for feedback and questions. Finally, the par­ticipants were given an outlook on the chosen approach followed by a final discussion.


Sustainability heroes 2020

The topic of sustainability is at the very top of the Symrise corporate strategy. This commitment has now been recognized at the “Sustain­ability Heroes Awards 2020.” The German Society for Quality and the German Society for Sustainability have granted the award since 2015. The award recognizes companies that assume a pioneering role in the area of sustain­ability. Symrise won over the jury with its strategy for environment and society in particular.


Car-free and having fun 

On 22 September, Symrise employees at the Clichy site in France participated in World Car Free Day for the first time as part of the European Mobility Week. The goal was to raise employee awareness of hazardous emissions and to encourage them to leave their car at home. On that day, employees could have their bicycles repaired by BicyclAid, a company that also calls the Clichy site home. There was a raffle and they could win bicycle items and vouchers. In summary: 330 Symrise employees took part. 16 bicycles were repaired. 10 employees won prizes in the bicycle raffle and, last but not least, a station with bicycle pumps was installed in the parking lot.


Closest to the source

For years, Symrise has been bringing cus­tomers and consumers to the very source of vanilla. The goal: cre­ating sustainable value for partners all along the value chain. This ap­plies in particular to the vanilla farm­ers in Madagascar’s SAVA region, where 80 percent of the world’s vanilla is grown.

Symrise has now informed its cus­tomers and followers on social media about this sustainable initiative through a campaign – with thoroughly positive feedback.


Usha Vijay is CEW Top Talent 2020­

On October 21 and 22, CEW, a New York-based organization for the care and cos­metics industry, held its yearly awards ceremony for women in ­management positions. Every year, the ­organization presents the award to five to six women active in the cosmetics industry. At the virtual awards ceremony, Usha Vijay, Global Marketing, Consumer Fragrance, who has now been with Symrise for ten years, received the CEW Top Talent Award 2020.


Send an email to us with your answer by February 26, 2021: There are three “­Lumos Kickstart – bicycle ­helmets” to be won. ­Because occupational safety starts on the way there!

Only submissions by Symrise Group employees will be considered.

Where is the area of safety structurally linked at Symrise in Germany?

1. At the headquarters

2. At Tesium

3. At factory security

Team Spirit winners Q3 2020 These colleagues are happy to have won a set of knives: 1. Emilio Olivares Fernández (USA) 2. Svenja Müller (Germany) 3. Dogan Sagir (Germany)

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